It’s no secret that digital marketing and advertising is the wave of the future. In fact, the digital signage market is predicted to grow to USD 31.62 Billion by 2023. Among the different types of digital marketing displays, eye-catching video walls are quickly becoming the prime choice. With such large displays, bright lights and engaging content, it’s easy to understand why. However, in order to make the best possible impact with video wall marketing, careful and strategic design, planning and execution are required.
How to Make a Video Wall: Getting Started
There are a few key things you should consider before planning the installation of a video wall, including: the location (inside or outside), type of screen (LED or LCD), image quality, size and configuration, difficulty of installation, level of maintenance required, price, and last but not least, the content you will feature.
In recent years, LED screens have become the preferred choice for video walls. An LED video wall uses cutting-edge technology to create the most impactful and high-quality experience for your audience. With advancements in LED video wall technology, you can now simply plug your USB into a media player to display the content, which gives you more complete control, minimizes the equipment needed, and results in seamless content playback. LED video walls allow for flexibility and creativity in the display of your content – you can localize the content to one screen, stretch it across multiple screens, or even have it dominate the whole wall display… video walls are essentially a blank page, so the possibilities are endless!
Planning and Budgeting
There are several key factors that will affect the price of the equipment and installation of your new LED video wall. The size and number of the screens are obvious factors, but resolution is equally, if not more, impactful on the price and overall experience. The configuration of the screens, complexity of wall mounting and whether custom mounts are required, and location of the LED video wall will also affect the overall cost. Outdoor video walls, for example, require weather-proofing and protection which will cost you more. Though the cost of state-of-the-art equipment and technology may seem intimidating, studies show that LED digital signage is the most cost-effective form of advertising, making it a smart long-term investment for your business.
With LED video walls made up of several small LED displays mounted on a flat panel, it is important to keep in mind the average viewing distance and resolution required. The closer your viewers are to the LED video wall, the higher the pixel pitch and resolution needed for clear, well-defined images.
The Components Needed for Building a Video Wall
Put simply, there are four basic components of LED video walls:
- A processor
- Mounting hardware
- Content management software
Last, but certainly not least, you’ll also need engaging, creative and custom content to bring your marketing to life.
Installing and Managing Your Video Wall
These components may appear simple on the surface, but the arrangement and installation of an LED video wall can be quite complex, and for best results, we recommend you leave it to the professionals.
EcoDigital Media is a one-stop shop for digital marketing solutions, where you can purchase state-of the-art LED video wall technology, have the display designed and configured for maximum impact, and have the equipment professionally mounted and installed. Finally, we can help with your content design and management, so you don’t have to worry about having plenty of fresh content for your new video wall. Contact us today to get started!