Most businesses are drawn to visual communications networks because of the impact they have on their bottom line and results. Visual communication, such as digital signage, can boost engagement, relay messages faster, ensure messaging remains consistent and unified, and improve information retention. But there’s another huge benefit of adopting visual communications—a positive impact on the environment.
Paper advertisements, like brochures, flyers, and posters, will eventually end up in the garbage. That garbage is cycled to landfills, where it will be incinerated and release methane gas into the environment. In short, paper communication increases your company’s environmental footprint. Adopting a visual communications network does just the opposite. It allows you to send out timely information and updates without using a single piece of paper.
In addition to the CO2 emissions released through incineration of paper products, their production requires use of harmful chemicals, inks, and solvents, which are disposed of in landfills. They also lead to other detrimental emissions.
Critics of digital signage may be quick to point out that visual communications networks require electricity. However, LED screens, which are predominantly used in digital signage, are energy-efficient and employ automatic brightness controls that adjust to their surroundings. This means they’ll only use as much energy as is required. Additionally, the use of electricity produces a considerably smaller environmental footprint compared to paper communication.
When your company opts to use a visual communications network, you’re not only boosting your business’ visibility and effectiveness. You’re also protecting Mother Earth.