We have worked hard with our clients over the years to help them innovate by not only using new technologies, but also optimizing their existing digital signage, content management, and conference systems. These changes help companies to strengthen their relationships with both their clients and employees.
Change is not something that humans are inherently comfortable with. This applies to us on an individual level but also in a professional environment. We have heard (more than once) “Sorry, this is how we’ve always done it”. Unfortunately, tried, tested and true applies in more limited timeframes the more advanced we become technologically.
In legacy companies, communication has a tendency to have a “top, down” trickle effect. This structure prevents employees at an operational level from functioning autonomously within an organization. Digital networks have the power to connect all levels of an organization, creating consistency and increasing brand awareness. Breaking down communication barriers has quickly become an important part of improving the public perception of your brand to potential and existing clients.
So where do you go when you’re an innovator inside of a legacy company and looking to move the organization forward? You already understand that increased transparency between all levels of leadership (management and operational) is where real progress happens. Opening the floodgates and embracing new technology serves only to strengthen the connections that you’re looking to make internally as well as externally.
One of the biggest questions that innovative legacy organizations have asked themselves is whether or not they’d feel heavily invested in a company where they felt they were powerless to affect change and do good work. Will you join the ranks of innovators who are using technology to move people?