Best practices for your digital communications strategy

Best practices for your digital communications strategy

With a new year just around the corner, you’re probably starting to get all of your strategic planning aligned for 2018. If that includes formulating a strategy to integrate digital communications into your day to day operations, then you’re in luck! We’ve put together a couple of points that we encourage all decision makers to consider whether this if your first foray into digital signage, or you’re just looking to refresh an existing system.

What problem are you trying to solve?

It isn’t at all uncommon for companies to look to digital solutions to solve more than one business problem, and visual communications solutions always deliver. A great exercise is to put down which challenges you’re trying to tackle. Are you looking to increase the visibility of your marketing campaigns? Reach a new target demographic? Increase sales? Answering these questions will give you (and us!) a great head start towards building a solid strategy that is fine tuned to your specific needs.

What are your key performance indicators?

With every project, we have certain metrics that we look for which give us a solid idea of whether or not our trajectory is on course. Determine what success will look like for your company in the short and long term, post-installation. Will it be higher revenue? A higher employee retention rate? Increased donations through your philanthropic efforts? Knowing your end game helps us get you there.

Who are you trying to reach with your visual communications network?

Marketing campaigns are highly targeted efforts with a clear idea of who the audience is. But many companies utilize digital signage to help engage their employees. So how do you profile your ideal client? Treating your internal communications the same way as you would a marketing campaign will give you a feel for what your employees are looking for. What information do you need to relay most to them? How could a digital network improve things like lunch breaks and meetings? If you’re not sure, ask! Your people are the foundation of your success and at the end of the day, are heavily invested in improving company culture, as well as the success of the organization.

Where will your digital screens reside?

Identifying high traffic areas where the visibility of your digital content even is higher is an important part of your success. Are you looking to install digital menu boards in a small space? Wayfinding screens in narrow hallways? Love the idea of meeting room displays, but don’t have the bandwidth? No need to worry, the EcoDigital Media team will work with you during your site assessment to target the best locations for your digital screens.

Laying the groundwork for a solid foundation only solidifies the success of our planning process for your visual communications network. Let’s start working together towards a value added digital signage and content solution for your company.

 

 

 

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